Behind the Gimmick Table: Rob Rage finds muscles still sell
Rob Rage is the self-proclaimed “Supernova of Superstars.” The “Muscle Messiah” is likely the most...
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Author: Rasslin Merch Machine
Behind the Gimmick Table: How the NWA trading cards were dealt
Trading cards are hot. Collectible gurus Gary Vaynerchuk and Jeremy Padawer have been at the...
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Behind the Gimmick Table: Danny Duggan improved CWE merch, learning from imports
There are few wrestling promotions that run as many shows per year as Canadian Wrestling’s Elite....
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Behind the Gimmick Table: The rush of Road Warriors merch
This week the death of Legion of Doom (LOD) / Road Warriors tag team superstar Joe Laurinaitas...
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Behind the Gimmick Table: A glimpse into Kingdom James’ kingdom
Anthony Ruttgaizer — the wrestler and manager Anthony “Kingdom” James — has a unique...
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Behind the Gimmick Table: John Arezzi talks merch Then and Now
John Arezzi has been at the forefront of as the standard bearer of wrestling fandom trends. Now as...
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Behind the Gimmick Table: The evolution of Aron Stevens
Looking at the micro and macro of the professional wrestling career of Aron Stevens shows a...
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Behind the Gimmick Table: Tomer Shalom, from Israel to Canada to the ring
Last year, Tomer Sidi finally became a Canadian permanent resident. It had been 10 years since he...
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Behind the Gimmick Table: Turtles and Hasbro had an Impact on John E. Bravo
Today, John E. Bravo is known for parading around in his loud outfits with a stuffed toy dog for...
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Behind the Gimmick Table: Kaiju Big Battel makes it on merch
Randy Borden isn’t a wrestling fan(atic), he never was. It may be for this reason that his venture...
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