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Behind the Gimmick Table: Inked-up Blaxstrom is the draw

Blaxstrom’s appearance is striking in and out of the ring. His tattoos send a message and are important in suggesting depth for his persona. They are marketable and a strong gimmick. They are however not a “gimmick” in the sense that he was tattooed when he thought...

Behind the Gimmick Table: Rob Rage finds muscles still sell

Rob Rage is the self-proclaimed “Supernova of Superstars.” The “Muscle Messiah” is likely the most muscle-bound monstrosity in all of Canadian pro wrestling. Yet, when he sits down with Behind the Gimmick Table, the “Vanilla Gorilla” (so many nicknames!), he reverts...

Behind the Gimmick Table: How the NWA trading cards were dealt

Trading cards are hot. Collectible gurus Gary Vaynerchuk and Jeremy Padawer have been at the forefront of predicting the current trend for years. Sports and other trading card values are at all time highs, for wrestling the values have skyrocketed more than perhaps...

Behind the Gimmick Table: The rush of Road Warriors merch

This week the death of Legion of Doom (LOD) / Road Warriors tag team superstar Joe Laurinaitas dominated wrestling news headlines. With such an iconic talent such news inevitably triggers scores of powerful images and memories. Like most of the top tier talents of the...