Let’s get this out of the way first — “The Rock” Dwayne Johnson can definitely afford this gimmick. He’s arranged for people to get free guacamole, starting on Saturday … if you buy some of his tequila in a restaurant.
The clever promotion is called “Guac on the Rock” and runs from May 1 to May 5 (also known as Cinco de Mayo).
Open only to certain states in the US, and then, only in establishments that serve Johnson’s ultra-premium small batch tequila, Teremana, it’s not exactly aimed at your local corner bar.
From the press release: “From May 1st through May 5th, Johnson’s Teremana will reimburse restaurant goers for their guac, up to $1,000,000 of guac, when they purchase guacamole with any Teremana Tequila cocktail. The initiative, aimed at encouraging people to dine out however they feel most comfortable – dining inside or outside at the restaurant or for take-out, will help spur consumer confidence and generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.”
On May 2, Johnson turns 49 years young.
The release quotes The Rock, with a pretty great typo; we know The Rock looks young for his age, but not quite that much:
“No better way to celebrate my 397th birthday, than with all of us helping our favorite local restaurants get back on their feet, all while drinking some Teremana and enjoying our favorite guacamole. I want to help get people safely back into our restaurants, bars and hotels. This is an industry close to my heart and one who normally gives all of us so much support year-round. These people need our help and support to get back in business,” says Johnson. “Let’s go help them out, enjoy some amazing drinks and food and say thank you for all they do. And let everyone know that The Guac’s on The Rock!”
There’s a lot of fine print on this one, some of which is below.
Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10—whether they dine in or take out (in some states legal rules vary due to state laws). To locate restaurants that carry Teremana ultra-premium, small-batch tequila, head to the Find Us page at Teremana.com.
Consumers upload their itemized receipt by heading directly to guacontherock.com or by scanning the unique QR code in the restaurant
Reimbursement will be up to $10 per person for a single guacamole order and will be capped nationwide at $1 million dollars of guacamole purchased
Once approved, funds will be transferred directly to the customers Venmo account
Offer valid from Saturday, May 1st, 2021 – Wednesday, May 5th 2021
Participants must be aged 21 and over and a resident of the United States
Open to legal residents of Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Vermont, Washington, West Virginia, Wisconsin, And Wyoming, who are twenty-One (21) years of age or older at the time of participation.
Visit GuacOnTheRock.com for the full terms & conditions
Teremana is an ultra-premium, small-batch tequila crafted at the highest peaks of the Jalisco highland mountains. With two expressions, a blanco and a reposado, its name translates as ‘spirit of the earth,’ from the Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit. Only made from fully mature, naturally sweet agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana has quickly become the tequila of the people.