New Japan Pro-Wrestling and Roku are joining forces.
In a new deal between the two companies NJPW will air a weekly show every Thursday at 5:00 PM starting on Feb. 11th in Canada, the United Kingdom and America on the Roku Channel. The episodes will be archived to view later.
NJPW will also have an archive of older content available as well. NJPW is the first wrestling promotion Roku has brought into the fold.
“Our fans in the United States, Canada and the United Kingdom are among our most loyal, and they have been very clear that they want NJPW’s content made available to them,” Takami Ohbari, president of NJPW told Variety. “NJPW is unlike any other pro-wrestling in the world. It is the most athletic, sports-oriented pro-wrestling on the planet, and we are excited to bring our athletes and matches to these markets in such a major way. Thank you to The Roku Channel, and we look forward to a successful partnership that brings NJPW to millions of new fans around the world.”
“Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest growing channels on our platform,” Ashley Hovey, Director of AVOD Growth, Roku said. “Sports programming continues to be an important category for our users, and we are very excited to partner with NJPW to put the world of professional wrestling at the fingertips of millions of engaged users on The Roku Channel.”
NJPW has been looking for a new home for their content after their deal with AXS TV ended a few years ago.
