As promised, NJPW is making changes to the New Japan Strong brand.

NJPW has announced that all events from New Japan Pro-Wrestling in America will now carry the branding of NJPW STRONG. In addition, the weekly ‘TV taping’ format of STRONG will shift to a dual model: STRONG LIVE and STRONG On Demand.

The first STRONG LIVE event will be Battle in the Valley on February 18. The card will feature Mercedes Moné versus KAIRI for the IWGP Women’s Championship, Fred Rosser defending the STRONG Openweight Championship against KENTA, Jay White and Eddie Kingston in a grudge match and the IWGP World Heavyweight Championship also on the line.

The show will be live in English on FITE or in Japanese on NJPW World PPV.

The show will also be made available in March with NJPW STRONG On Demand. STRONG On Demand will see matches from STRONG Live cards delivered in a four part weekly basis through the month, much as NJPW STRONG has been to date.

This model will continue with NJPW Capital Collision in Washington DC and Collision in Philadelphia from the  2300 Arena.

“This dual model will give fans on a budget the chance to stay up to date with the hottest action in the US through their regular NJPW World subscription, while the very best live experience on the planet awaits on pay per view as it happens,” stated the promotion.