UFC 329 Draws Record 15.9 Million Viewers

Paramount+ announced today announced the viewership for UFC 329: McGregor vs Holloway 2.

For the event, nearly 16M viewers and a record-breaking 8M peak concurrent streams in the U.S. and Latin America.

It is more than any other exclusive live event and behind only Super Bowl LVIII across all live events for the streamer.

The five-bout averaged 6.5 millions viewers in the U.S. and Latin America, according to Nielsen (U.S.) and Adobe Analytic + Channel Partner (Latin America).

VIEWERSHIP HIGHLIGHTS FOR UFC 329 (U.S. + Latin America only):

Viewers Reached: 15.9M
U.S.: 14.3M
Latin America: 1.6M

Peak Concurrent Streams UFC 329: 8.3M
UFC Freedom 250: 7.9M
UFC 324: 5.93M

Live Average Minute Audience/Streaming Views (Main Card): 6.5M

U.S.: 6.1M
Latin America: 0.4M

Social Highlights

UFC 329 was the #1 Most Social Telecast of the day with 12.0M interactions for the main event. Conversation volume was up +13% vs. UFC 328, with 751K mentions over the weekend. #UFC329 trended on X for more than 9 hours Worldwide and 19 hours in the U.S. peaking at #1 for 4 hours.

U.S. viewership based on Nielsen Live Streaming Custom Analysis; 1-minute qualifier; Qualifications Available Upon Request; P2+.

The main event concluded in 69 seconds as Max Holloway secured a first-round TKO against Conor McGregor, whose return from a five-year layoff ended after he suffered an early knee injury. Paddy Pimblett claimed Performance of the Night honors by submitting Benoît Saint Denis via D’Arce choke in just 52 seconds.

Since the beginning of the year, 20 million subscriber households have watched more than 200 million hours of UFC programming on Paramount+—delivering viewership more than 23x the average pay-per-view event over the past two years.

This Saturday, July 18, UFC heads to Oklahoma City as former world champions Dricus Du Plessis and Kamaru Usman headline UFC Fight Night: Du Plessis vs. Usman in a middleweight showdown live on Paramount+.

Paramount+ and UFC are approximately six months into a seven-year deal that includes all Numbered Events and Fight Nights in the U.S. and Latin America, along with select offerings in Australia. UFC and Paramount+ also recently announced the expansion of UFC Numbered Event Main Card rights to Canada beginning in 2027, with all events available exclusively on Paramount+ without the additional pay-per-view cost.