Media rights sales have resulted in a strong quarter for TKO, WWE and UFC.
WWE generated $620.9 million in revenue. That is up 12% from $556.2 million year-to-year.
WWE’s overall financial performance and operating profitability rose 12% to $368.3 million.
Media rights led by WWE’s deal with ESPN, production and content revenue jumped $80.8 million to hit $440.5 million.
Other aspects such as consumer products and licensing grew by $12.7 million, reaching $46.0 million. WWE collectibles is what boosted that rise.
Partnerships and marketing rose $4.9 million to $63.2 million on the back of new corporate sponsorships and the renewal of old deals.
Live Events and Hospitality revenue for WWE took a hit dropping $33.7 million to $152.0 million.
WWE’s momentum and the solid performance from UFC and IMG had TKO lifting its 2026 targets. TKO now expects full-year revenue of $5.775 billion to $5.825 billion (up from $5.675B–$5.775B) and full-year overall financial performance and operating profitability from $2.275 billion to $2.305 billion.
UFC’s revenue rose to $535.7 million. That’s up 29% from $415.9 million in Q2 2025.
The production costs of UFC Freedom 250 force the company to drop its overall financial performance and operating profitability from 59% to 52%. If UFC did not hold that event those margins would have increased year-over-year.
UFC racked up these totals:
Media Rights, Production & Content (+$64.7M): Totaled $325.2 million. Growth was primarily driven by higher domestic fees under the new seven-year distribution agreement with Paramount (which launched in January 2026), even though the promotion ran one fewer numbered PPV/tentpole event during the quarter compared to Q2 2025.
Partnerships & Marketing (+$59.0M): Jumped massively to $144.8 million. The surge was spurred by new brand sponsors and renewal fee increases largely tied to the ultra-high-profile UFC Freedom 250 spectacle.
Live Events & Hospitality (-$10.7M): Fell to $47.8 million. The decline was mostly due to holding one fewer numbered event and the total absence of traditional ticket sales for the invite/sponsor-only UFC Freedom 250 card at the White House, though elevated site-fee incentives partially softened the impact.
TKO’s overall revenue is up 18% to $1.547 billion and the overall financial performance and operating profitability is up 23% to $649.9 million, improving the overall margin to 42%.
