Rob Van Dam is getting into the cannabis and hemp business.
The WWE Hall of Famer announced the official launch of his wellness products, a new generation of cannabis and Hemp products that align directly with his long-time cannabis advocacy and include a vertically integrated partnership for a THC product, as well as CBD product lines.
The soon-to-be-released THC launch of RVD420 is anchored by a strategic retail and distribution partnership with a leading multi-state cannabis (“MSO”) operator, alongside the national DAM GOOD CBD e-commerce platform beginning in Summer 2026.
The products will be rolled out across seven states and a national DAM GOOD CBD e-commerce platform will launch in June.
“Rob Van Dam’s wellness products are designed to bridge authentic cannabis culture with disciplined execution, offering premium THC products that reflect the positive culture and benefits of cannabis. The national CBD e-commerce platform is focused on recovery, rest, and everyday beneficial use,” stated the press release.
“Creating these products for other cannabis enthusiasts is very important to me – THC and CBD products have been part of my routine for decades and instrumental to my success,” said Rob Van Dam, co-founder. “Authenticity, quality, and consistency are all things that I stand for, and will be part of the customer experience when trying the products.”
