Italian soccer team Juventus and WWE have announced a new strategic partnership today.
The aim will be to ” develop original experiences, content and activations that bring together football, sport, entertainment and global fan culture”.
The partnership became last weekend at Clash in Italy. There was co-created content between Juventus mascot Jay and WWE Superstar Jey Uso; social coverage of Undisputed WWE Champion Cody Rhodes receiving a custom Juventus jersey; and the availability of the previously revealed WWE x Juventus Championship Title Belts at merchandise stores around the Inalpi Arena.
As part of the ongoing partnership, Juventus and WWE will explore a wide range of opportunities, from co- branded merchandise and cross-promotional activations to crossover content, cross-promotional partner activations, creator-led storytelling and the integration of WWE and Juventus talent into key cultural moments.
The collaboration will also extend to fan experiences, events and international activations, alongside campaigns designed to reach new audiences.
“At its core, the partnership establishes a long-term vision focused on building recurring cultural moments that connect football, entertainment and the next generation of fans,” stated WWE and Juventus.
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