TKO Group Holdings just dropped financial report for the second quarter of 2025 and WWE is leading the charge for the company.
WWE generated $556.2 million in revenue, up 22% from last year, that is almost $100 million more than Q2 2024.
The increase is largely attributed to sold-out live events, premium partnerships and media deals.
“TKO generated strong financial results in the quarter, led by record performance at both UFC and WWE,” said Ariel Emanuel, Executive Chair and CEO of TKO. “Our live content and experiences are proving a key differentiator for organizations and brands looking to capture audience, and our strategy is tailor made for today’s experience economy and the white-hot sports event marketplace. Given the continued momentum across our portfolio and our overall business outlook, we are raising our guidance for the full year.”
As far as the company’s operating performance rose 31% to $329.8 million, with a healthy 59% margin. That means WWE is not only growing fast but it’s doing it profitably.
The growth came from
- Live events & hospitality exploded with a $41.6 million increase, thanks to massive ticket sales and high-paying host cities for both domestic and international Premium Live Events (PLEs).
- Partnerships and marketing jumped by $33.6 million, fueled by new sponsors and big-money renewals — especially for WrestleMania 41.
- Media rights revenue rose thanks to expanded formats for SmackDown, plus WWE’s new global streaming deal with Netflix.
- Merch and gaming revenue also saw gains, with a surge in video game sales and WWE shop orders.
In the TKO scheme of things WWE is pulling its weight and then some.
In Q2, WWE out-earned UFC by $140 million as WWE pulled in $556M and UFC brought in $416M.
Much of WWE’s explosive growth this year can be tied back to the success of WrestleMania 41.
Due to the WWE’s growth TKO raised its full-year forecast, now expecting:
- Up to $4.69 billion in revenue
- As much as $1.56 billion in profit (Adjusted EBITDA)
