Fans of WWE 2K26 have been left scratching their heads after the latest update.
The third season of WWE 2K26’s Ringside Pass is now available and players got a little something extra with their update.
Take-Two Interactive CEO Strauss Zelnick has been added to the game as a playable character.
He even has his own entrance music: Frank Sinatra’s My Way.
What is also quite confusing is that Zelnick’s rating is higher than some of the WWE stars. His is 77. That’s higher than William Regal, Eddie Guerrero and Johnny Gargano. His entrance is below but without the copyrighted music as Xbox doesn’t permit users to record that.
His own custom entrance includes commentary by Corey Graves and Michael Cole.
Graves: Strauss Zelnick walking around like a boss because he is. You are looking at the Chairman and CEO of Take 2 Interactive. The man at the top of the organizational chart for some of the biggest video games around.
Cole: Yeah, I have heard their wrestling games are pretty good but there is a world of difference between making games and stepping foot in that ring. Let’s see if Strauss is ready for action.
And, no, you cannot assign his song to a character or use it in the game. It is exclusive to him.
Zelnick is a businessman and lawyer. He was once the chairman of CBS. He also served as Chairman of the Board of the Entertainment Software Association (ESA) and worked for video game developer Crystal Dynamics.
The reaction to Zelnick’s inclusion as been interesting…
Take-Two CEO Strauss Zelnick has been added to the game as a playable character.
What’s going on exactly?#WWE2K26pic.twitter.com/g8x2xF7Y6T
β SmackDown Hotel (@TheSDHotel) June 3, 2026
Its not just egregious that they added The CEO of Take Two Strauss Zelnick into the game, but you could have a million guesses, and still not guess what music he gave to himself. #WWE2k26pic.twitter.com/8OjY7gFSY4
β TigerGamingFTWB (@TigerGamingFTWB) June 3, 2026
So let’s just ignore that @TatumPaxley Former NXT Women’s World Champion, 2 Time and CURRENT Women’s North American Champion still has the same model and entrance. Yet Strauss Zelnick was more of a priority to add? @WWEgames what the f–k is seriously wrong with ya’ll… https://t.co/UDsrCYymrS
β ππππππ ππ π£πππ (@milliejordan_2k) June 3, 2026
Strauss Zelnick adding himself to WWE 2K26 with a Sinatra entrance is the most CEO move imaginable and somehow it works for him. Self awareness combined with executive ego makes for genuinely entertaining gaming lore.
β Play Cineflicks (@Playcineflicks) June 3, 2026
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