WWE is expanding its gaming partnerships. They have signed a multi-year partnership with Australian game developer, publisher Virtual Gaming Worlds (VGW).
“The partnership will see VGW’s portfolio of online social games brands collaborate with WWE across multiple platforms, providing premium entertainment experiences for millions of players and fans across the United States. WWE’s year-round entertainment schedule and massive global following — reaching more than one billion households worldwide in more than twenty languages — makes it a natural fit for VGW’s highly engaged U.S. player base,” stated VGW.
“WWE is an entertainment powerhouse with a passionate fan community,” said VGW’s Chief Marketing Officer, Ben Whitford. “This collaboration connects our audiences through dynamic content and experiences that combine VGW’s love of games with WWE’s iconic brand. We’re thrilled to be partnering with WWE to deliver memorable campaigns and unique player experiences, while continuing to engage our existing audience in fresh and exciting ways.”
“VGW has built a highly engaged and passionate player community, and this partnership allows us to leverage WWE’s global, year-round platform to create premium, always-on experiences for fans,” said Jesse Tomares, Vice President, Global Partnerships at WWE. “By combining VGW’s expertise in interactive entertainment with WWE’s unmatched reach and storytelling engine, we’re creating new ways for our audiences to engage across multiple touchpoints.”
VGW runs casino-style games where you can win prizes but instead of real gambling you play using virtual “Sweeps Coins” that can be obtained for free or bought, making it a legal sweepstakes. You don’t have to spend money to win so it’s technically not considered gambling under U.S. law.
