“Stone Cold” Steve Austin opened up and called what he considers the biggest mistake of his career, the decision to turn heel at WrestleMania 17.
Steve Austin admitted on a 2013 interview on the Talk Is Jericho podcast that while the heel turn was his idea, the timing was wrong. He said the fans still loved him as a babyface, and that “people didn’t want to hate me.”
“Worst call I’ve ever made other than refusing to job to Brock Lesnar in Atlanta. But, you know, that was my idea.”
Despite enjoying working as a heel, the freedom to “talk trash” and fight dirty, Austin acknowledged that the change undercut the connection he’d built with fans. In hindsight, he says the turn undermined his popularity and damaged the momentum he had at the time. Even though the shift allowed for a fresh creative direction, Austin confessed that it was a mistake to force that transition when the audience wasn’t ready.
“Well, clearly the time wasn’t right for me to turn. It was like everybody loved John Wayne for what he stood for and so he did not ever have to be a bad guy in his movies. He never was. People didn’t want to hate me.”
When Did Steve Austin Turn Face Again?
Steve Austin gradually shifted back into a babyface role during the summer of 2001, in the final stretch of the Invasion storyline. Although he officially turned heel at WrestleMania 17, fan reactions never fully turned against him, and by late July and August, his on-screen alignment began shifting again.
The turn was solidified at the 2001 Survivor Series, where Austin sided with WWE against The Alliance in the winner-takes-all elimination match. From that point forward, Austin resumed his role as a top babyface until his departure in 2002.
