Mattel will be partnering with WWE and AAA to design and produce new AAA action figures.
The figures will be released Fall 2027,
Mattel, who have been producing WWE figures since 2010, will launch an all-new line of AAA action figures inspired by the promotion’s legendary stars, iconic masks and vibrant storytelling. The collection will feature some of AAA’s most recognizable talent including Psycho Clown, El Hijo del Viking, La Parka, and Mr. Iguana.
To commemorate the announcement, Mattel Creations will debut a made-to-order Mr. Iguana action figure at San Diego Comic-Con, marking the first product in the new AAA collection.
“Our partnership with WWE has been an incredible collaboration, and bringing AAA into the fold is the next exciting chapter. For generations, AAA has entertained audiences with its unforgettable characters, signature masks, and rich lucha libre tradition, and we can’t wait to bring that energy to collectors around the world,” said Nick Karamanos, General Manager & Head of Entertainment Partnerships, Action Figures and Preschool Entertainment.
“As a cornerstone of Mexico’s lucha libre culture, AAA has built a highly engaged fanbase across Latin America and beyond. This collaboration marks an exciting new chapter as we expand WWE’s collectibles portfolio and bring AAA’s iconic stars into Mattel’s industry-leading action figure line, said Abby Esrock, Vice President, Revenue, at WWE.
Additional details on the AAA figure line, including future products and availability, will be announced at a later date.
