A new legal dispute involving the estate of the late Hulk Hogan could determine who ultimately profits from one of the wrestling icon’s most recent business ventures.
According to reports, Hulk Hogan’s estate is currently involved in a court battle over the Real American Beer brand, with a celebrity branding company claiming it was wrongfully excluded from the deal that brought the product to market.
TMZ reports that Carma HoldCo Inc. has filed a breach-of-contract claim seeking $10 million, alleging that the company helped develop the concept for Real American Beer with Hogan, who was intended to serve as the brand’s ambassador.
Carma claims it worked alongside the WWE Hall of Famer to develop the beer’s branding concept before being cut out of the final agreement. The company further alleges that former executives connected to the Real American Beer project approached Hogan directly, using materials originally developed by Carma.
According to the complaint, those materials were then used to pitch a competing deal that moved forward without Carma’s involvement.
The claim was initially filed in January 2026.
Hulk Hogan’s Estate’s Response To The Claims
Hulk Hogan’s estate formally challenged the allegations on March 1, 2026, with attorney Alan S. Gassman submitting an objection disputing the claims made by Carma.
Gassman argued that Carma never had a legally binding agreement with Hogan and did not develop an actual beer product connected to the brand.
“Previous filings from the defense call the allegations meritless and argue that Carma never had a binding agreement with Hogan, never developed an actual beer product, and had no protectable beer-related trade secrets,” Gassman stated.
The dispute stems from a broader legal fight that began in July 2025, when Carma filed a federal lawsuit against Real American Beer shortly after Hogan’s passing. Hogan died on July 24, 2025, at the age of 71.
In October 2025, representatives for Hogan’s estate dismissed the claims as “meritless” while seeking to have the case thrown out. Carma later amended its complaint following the estate’s motion to dismiss.
The outcome of the legal battle could have significant implications for the business tied to Hogan’s name.
According to reports, Hogan’s estate includes more than $11 million in real estate holdings, along with cryptocurrency assets, personal property and intellectual property connected to the wrestling legend’s brand.
With Real American Beer closely tied to Hogan’s public image and legacy, the court’s decision could determine who ultimately controls the brand and profits from its future success.
The case remains ongoing, with both sides continuing to present their arguments in court.
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