Eric Bischoff has dismissed complaints surrounding WWE’s increasingly expensive ticket prices, arguing that fans who want to attend major events should find ways to save the necessary money.
WWE has increasingly focused on turning major Premium Live Events such as WrestleMania and SummerSlam into destination weekends, with additional events and activities surrounding the shows.
Speaking on his 83 Weeks podcast, Eric Bischoff argued that this means fans are paying for more than simply attending a wrestling event.
“You’re not experiencing just a PLE. And I think that’s where entertainment in general is going. Not just wrestling, not just WWE, but I think entertainment in general is going in that direction. And I think it’s great.”
WWE’s ticket pricing has attracted criticism as the cost of attending its biggest events has continued to increase. Bischoff, however, showed little sympathy towards those complaining about the prices.
“You’re always going to have people complaining about the price of the tickets, but tough. You know, get an extra job, save some money up, you know, quit drinking, you know, three 12-packs of Mountain Dew during the week and throw a couple bucks in a jar and you’ll be able to afford to go, whatever.”
Eric Bischoff Believes WWE Should Continue To Focus On The Experience Of Their Major Shows Instead Of The Wrestling Product
Eric Bischoff believes WWE’s approach should instead be viewed through the overall experience it offers fans who travel to major events.
The company has increasingly expanded its biggest shows beyond a single night of wrestling. WrestleMania has operated as a two-night event since 2020, while SummerSlam adopted the same format in 2025.
WWE also regularly schedules additional programming around its biggest weekends, giving travelling fans opportunities to attend several wrestling-related events during the same trip.
“But I think the overall fan experience is what they’re focusing on. And I think they’re doing it smart.”
Rather than calling for WWE to reduce its prices, Bischoff believes fans ultimately have to decide how much attending an event matters to them and budget accordingly.
The former WCW President’s position is that WWE is increasingly selling a wider entertainment experience rather than simply admission to a single wrestling show, an approach he believes reflects the direction of the wider live entertainment industry.
