AEW is continuing to roll out its NFL-themed lucha mask collaboration, announcing a new promotional partnership tied to the 2026 NFL Draft.
AEW has teamed with Tom’s Watch Bar to promote the officially licensed masks across the three days of the draft, running from April 23 to April 25. A limited number of masks will be given away at participating locations during that period.
Fans visiting the venues will also have the chance to enter competitions for prize packages, including merchandise, tickets to upcoming AEW events such as Dynamite or Collision, and the NFL-themed masks themselves. The promotion marks the only in-person opportunity for fans to win the limited-edition items.
AEW Teams Up With NFL For Themed Lucha Masks
The masks, officially announced earlier this week, represent AEW’s first collaboration with the NFL and form part of a wider push to expand the product’s visibility around the draft weekend.
Tom’s Watch Bar operates multiple locations across the United States, with the promotion expected to tap into the crossover between wrestling and American football audiences during one of the NFL’s biggest annual events.
You can personalise your Google settings to see more stories from slamwrestling.net when you search for wrestling news.
Google’s Preferred Sources feature lets you choose the websites you trust most. Once added, Google is more likely to show SLAM in Top Stories and the “from your sources” section.
- Click this link to take you directly to Google’s “Source preferences” page.
- Sign into your Google account.
- Search for slamwrestling.net.
- Tick the box next to Slam Wrestling.
Adding SLAM as a Preferred Source helps you see more of our news, features, and exclusive coverage in Google search.
