Turnstile counts or tickets distributed. Which stat matters more?
In the continuing debate, Wrestlenomics has contacted Brent Council, the local government which oversees Wembley Stadium, and received an official turnstile count for All In.
According to Brent Council the turnstile count for AEW’s All In event at Wembley Stadium this year was 46,476.
“This figure represents the number of tickets recorded as actually used for admission to AEW’s biggest event of the year,” stated Wrestlenomics.
Tony Khan posted this shortly after the event:
Great news
With over 50k tickets sold @wembleystadium for #AEWAllInLondon, I think our best show ever, it was also one of our top 2 PPV buys in the past year along with #AEWRevolution, @Sting‘s Final Encounter! What a 2024 AEW!See you for Wednesday Night #AEWDynamite TOMORROW!
— Tony Khan (@TonyKhan) August 27, 2024
According to Wrestlenomics here is a comparison of past years.
AEW All In 2024
- Turnstile Count (Brent Council): 72,265
- Announced Paid Attendance (AEW): 81,035
- Estimated Tickets Distributed (WrestleTix): 83,131
AEW All In 2023
- Turnstile Count (Brent Council): 46,476
- Announced Paid Attendance (AEW): “over 50,000”
- Estimated Tickets Distributed (WrestleTix): 53,393
“These numbers suggest around 87% of tickets distributed end up being used for both this year’s event and last year’s. It seems surprising that as many as 13% of tickets sold or given away end up not being used, but that percentage is consistent with records we obtained and reported on earlier this year related to AEW Revolution in Greensboro, where 16,118 tickets were distributed and 13,950 used (87%),” stated Wrestlenomics.