It may not be a distinguished or high-profile WWE championship but it is an essential part of WWE’s social media strategy.

The “UpUpDownDown” Championship is the “World Title”, for lack of a better term, of WWE’s popular UPUPDOWNDOWN YouTube channel hosted by Xavier Woods.

Those who participate in the show compete in a game of Woods’ choosing to defend or challenge for the championship.

The last person to win that title was Mace of Maximum Male Models and he has stated publicly that he will not be returning the championship even though it is WWE property.

Xavier Woods expressed his frustration in his reply:

Both Mace and his partner Monsoor were among many who were released by the WWE yesterday.