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Behind the Gimmick Table: The rush of Road Warriors merch

This week the death of Legion of Doom (LOD) / Road Warriors tag team superstar Joe Laurinaitas dominated wrestling news headlines. With such an iconic talent such news inevitably triggers scores of powerful images and memories. Like most of the top tier talents of the...

Behind the Gimmick Table: A glimpse into Kingdom James’ kingdom

Anthony Ruttgaizer -- the wrestler and manager Anthony “Kingdom” James -- has a unique nickname in the industry. His much younger peers in the business refer to him lovingly “Uncle Kingdom,” both because he's been around a while, and because he bears a striking...

Behind the Gimmick Table: John Arezzi talks merch Then and Now

John Arezzi has been at the forefront of as the standard bearer of wrestling fandom trends. Now as the interest in and popularity of pro wrestling collectibles has hit all-time highs, Arezzi has returned to innovate once again. Arezzi has been consuming professional...

Behind the Gimmick Table: The evolution of Aron Stevens

Looking at the micro and macro of the professional wrestling career of Aron Stevens shows a versatility few others ever have. The gimmick table, however, is something he gave little thought to, especially in comparison to the depth and variety of what he was able to...